Swan Hellenic, the British cruise specialist which offered historical and cultural interest cruises and collapsed in January 2017 looks set for a re-launch in 2018 following an acquisition by adventure travel company G Adventures.
The deal appears to exclude Swan Hellenic’s 350 passenger ship Minerva which was on a charter basis.
G Adventures is a Canadian company whose ethos is to offer authentic, sustainable travel experiences, also purchased All Leisure Groups (Swan Hellenic’s owner) other escorted tour brands including Travelsphere and Just You plus their other cruise brand Voyages of Discovery, which it has no plans to relaunch at this time.
In a statement, G Adventures, Vice president of global sales John Warner said:
We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community.
“Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.